In 1989 Hubert Demand established HDM in the south of Hamburg and applying his many years of experience from different non-food trading organizations to the company. To this day, shares are still held by the Demant family.
In the early years the product range included household goods and electronic stock lots. Since 1990 HDM now specializes in drug store supplies and cleaning goods and has developed a strong business relation with German branded goods manufacturers, which ensures quick and reliable deliveries to customers.
The continuous growth enables HDM to further expand the business and also its team. Since 2010 the company is based in the heart of Hamburg at ABC Strasse 21. Within close proximity the warehouse is located in Neu Wulmstorf, Lower Saxony.